Janet Jackson is announced as first legend to be featured for the second consecutive year in Blackglama’s renowned “What Becomes A Legend Most?” campaign
New York, NY, August 24, 2011 – Blackglama is pleased to announce that Janet Jackson will be the first legend to be featured for the second year consecutively in the brand’s iconic “What Becomes a Legend Most?” advertising campaign.
“It became clear in our discussions of who the Legend should be this year, that continuing the momentum with Janet made complete sense,” says Joe Morelli, CEO of Blackglama. “She embodies glamour, luxury and sophistication, everything that Blackglama stands for.”
Unquestionably a legend in the world of entertainment, Janet Jackson’s albums, including Control, janet, All For You and Number Ones, have sold over 100 million copies worldwide and her most recent “JANET JACKSON Number Ones; Up Close And Personal” World Tour broke box office records making her one of the best-selling female artists of all time. She is the only recording artist to have Grammy™ nominations spanning the categories Dance, Pop, Rap, Rock and R&B. Janet is also an accomplished actress, with starring roles in television and film including Poetic Justice, Nutty Professor, Why Did I Get Married?, Why Did I Get Married Too? and For Colored Girls.
Last year’s campaign thrust Janet Jackson amongst some of the world’s most legendary entertainers who have starred in the popular Blackglama “What Becomes a Legend Most?” campaign. The initiative was revived by noted advertising agency Laspata DeCaro, and ads were photographed by Rocco Laspata.
“The primary difference is that the initial campaigns were focused on a singular image – a legend and a coat,” says Charles DeCaro. “Our recent branding iterations have evolved imparting a distinct fashion sensibility. Multiple images showcase innovative designs and the relevant multi-faceted ways Blackglama – as a product – can be appropriated.”
The first ad debuts in the September issue of W Magazine.