It’s only fitting that a brand synonymous with timeless beauty would play host to Steven Klein’s new video installation entitled “Time Capsule”, which features photographs of model Amber Valetta progressively aging while maintaining her flawless beauty and elegance.
Presented by W Magazines Stefan Tonchi and sponsored by Blackglama, the unveiling of “Time Capsule” took place at the posh Park Avenue Armory in New York, during the esteemed New York Fashion Week.
As guests entered the Armory they found themselves enveloped by darkness, as thick black curtains parted to reveal flat screen televisions hanging from the ceiling, each showcasing a slightly older Valetta in stunning ensembles. A 3-D extension of Klein’s “One for the Ages”, “Time Capsule” showed Valetta as a woman aging across a century thanks to creative makeup and wardrobe selections.
“Time Capsule” is an exploration of the illusion of time, as Valletta’s character imagines herself in the future and creates the range of aging, challenging our ideas and concepts of time and dimension. In essence, she is aging in a realm that is timeless.
Said Klein of the video, “The more we developed the aging, the more it became interesting to me, so if that’s any indication about being older, it gets more interesting, more exciting.”
The installation, which was shot for the September issue of W Magazine, was well received by the crowd of notable attendees including former Blackglama Legend Naomi Campbell, Vera Wang, Yigal Azrouel, Rose McGowan and the always exciting Courtney Love.
An exclusive cut of “Time Capsule” is now available at wmagazine.com’s Film Center.